About Jusoor

A non-profit Social Responsibility Organization that aims to enhance the quality of life and further develop the communities in Al Batinah. Established in 2012 as the social arm for Sohar Aluminium, Vale and OQ, it continues to make a positive impact through sustainable social projects in areas of health and environment, entrepreneurship and sports and culture.


To promote initiatives that lead to the sustainable and transparent socioeconomic development of the communities where we operate.


To create value for Oman, especially for the communities where we operate, through the implementation of sustainable and transparent socio-economic projects, contributing to the reputational value of our social investors


Key Values

Change Making

We are determined to search for challenges and solutions and meet the forces of change with optimism and courage. As catalysts for change, we believe that we have an important role to play.


We acknowledge the value of partners in extending our outreach. We understand that collaborative ideas lead to lasting solutions, greater value, sustainable change, and greater impact.


With a long-term view, we identify strategic opportunities to make a difference. Commitment to a spirit of dedication and determination, we transform our dreams into perceived results.


Transparency guides our relations with stakeholders, offering them access to timely and reliable information on decisions and performance of social projects.


We understand we have co-responsibility towards the sustainable development in a global scenario. In our social involvement, we take responsibility for our decisions and actions.

Focus Areas


Aiming at promotion of entrepreneurship activities and innovative applications.

Culture & Sports

Aiming at preservation of the Omani culture heritage and promotion of sport development.

Education for Work

Aiming at enhancement of youth abilities and skills for labor market inclusion.

Health & Environment

Aiming at promotion of health awareness and environmental education programs.